It doesn’t matter if you have an Instagram account with a million followers or if you just created a new profile today, this is absolutely the advice I would give to anyone looking to build a more meaningful community on Instagram or online.
The reason I feel comfortable answering this question is that I’ve spent the last 10 years of my career trying to understand user psychology and reverse engineer attention into an engaged community online. This is not theory, it’s practical advice that has worked for me and thousands of other individuals, companies, products, and brands. I started using these tactics on Twitter but obviously migrated them to Facebook and Instagram. No matter which platform comes next, this will be the behavior I deploy to build awareness, and more importantly, community online.
The truth is, the way to win on social media is to actually be social! The number of Instagram followers you have means nothing if you can’t build a community of like-minded people who care and engage. The only real way to do this from scratch is to become part of the conversation.
Whether it goes down in the DM or you are actively searching the top 9 posts in every hashtag on Instagram or Twitter, you need to participate and engage with people who have the same interests as you.
I was super inspired that I came up with what I like to call the $1.80 Instagram strategy which translates to leaving your personal .02 cents on the top 9 trending Instagram posts for 10 different hashtags that are relevant to your brand or business every single day.
By the end, you haven’t just left your .02, but a full $1.80 of thoughts online in the specific category, niche or industry you want to become a part of.
STEP 1: FINDING THE BEST HASHTAGS TO FOLLOW
STEP 2: LEAVE YOUR INSTAGRAM COMMENT .02C FOR THE 1.80 INSTAGRAM STRATEGY
STEP 3. CONTINUE TO COMMENT, LIKE AND ENGAGE ON INSTAGRAM
Summary: Find 10 relevant hashtag, like & comment your insights on top 9 post of each hashtag everyday!