WHY INSTAGRAM STORIES NEED TO BE PART OF YOUR STRATEGY
Instagram Stories are ridiculously fun and an easy way to lose an hour!
Instagram Stories are Discoverable.
‘Discoverable’ means that people who don’t follow you can see your posts too!
Your stories last for 24hrs, however it’s not only those who follow you who will see them, in-fact, they’re discoverable so in the same way you might see accounts you’re not used to in your stories feed, other users will see yours!
A great opportunity to create new raving fans!
Adding hashtags to Instagram Stories (it’s kinda new!)
If you haven’t noticed it yet, you can now add hashtags to your IG stories!
When someone is searching through a hashtag, your Instagram stories with that hashtag appear at the top of the feed, making you even more discoverable!
Include an outbound Link.
If you have more that 10,000+ followers, there’s a ‘swipe up’ option inside your Instagram Stories to include an outbound link (for example, sending someone directly to your website, shop item or blog article!)
By showing people ‘what you’re working on’, and giving them ‘sneak peaks’ of what’s happening behind the scenes shots gives a sense of exclusivity. Everyone loves to feel like they’re special – and you’re also creating a bit of hype behind what you’re working on.
Keeps You Top of Mind (Brand Awareness)
With Instagrams algorithms regularly changing, and regular tweaks to who appears in your newsfeed, some users have noticed their engagement rates have dropped.
The best part of Instagram Stories is that if you’re continually engaging with your audience, you now have the opportunity to be seen more often – keeping you front of mind.
There’s no ‘Best Time To Post’ because they’re visible for 24hrs!
We’d recommending using Instagram Stories at least twice a day, at a good 10-12 hours apart (which also gives you a break from Social Media), so that you’ve always got something in the stories newsfeed within any 24hr timeframe.
Reasons Your Instagram Stories Are Failing (& How to Fix Them)
Not to get too bratty, but a lot of Instagram Stories are bad. And by bad, we mean they don’t prompt viewers to do anything. Instagram provides brands a massive opportunity to visually highlight products, services and their overall brand.
There’s No Text to Drive a Message
We trust text to tell us what we see. And that means content without text could hurt your engagement on Instagram Stories.
So what text do you have captioning someone speaking or explaining where to go next? Without a direct message of your ad and having a purpose, it’s hard to get users to move from point A to point B in your Instagram marketing funnel.
Your Instagram Stories Are Too Flashy
If you want to prevent the “skip,” having loud sounds (audio) or too many visuals (like stickers and GIFs) is not the way to go. Let’s face it–you’re not your customer’s BFF. As a brand, being visually annoying can cause someone to unfollow you in heartbeat.
If you care about your Instagram Stories and Ads, this tip is crucial. It will take practice, but find that perfect balance between fitting in and not standing out like a sore thumb.
You’re Not Telling a Compelling Story
Instagram is all about telling good stories. The better your story is, the more people engage, listen and come back for more. They’re called Instagram Stories for a reason, so if you’re boring here, people won’t be coming back to peep your feed.
For brands looking to increase organic engagement, you have to be better at telling stories that drive users to connect to the next image. Stories can have multiple images or videos–one after the other.
It can be content overload to some, but for many, it’s a thought of “OK–what do you have next for me?” Stories have to be fluid, have purpose and be beneficial to your audience.
That’s the whole point of telling a good story, right?
So if you’re struggling to get people to view your entire Story, try storyboarding your Instagram Stories out first. Storyboarding helps brands provide end-to-end coverage of their theme, purpose and goal.
IDEAS FOR INSTAGRAM STORIES CONTENT WHEN YOU HAVE NO INSPIRATION
SHARE YOUR LOCATION
The location sticker within Instagram Stories allows you to show your followers where you’re located right now. After you take a picture of video, tap the sticky label in the top right, tap the “Location” sticker and input your location.
This is great because it gives people an idea of where you are and what you’re up to. It works really well when you’re at an event or even somewhere like a restaurant, as you can give your audience recommendations. People like to know what you get up to each day, so this gives them a great insight.
STORYIFY YOUR LIFE
The best way to get more people to see your Instagram Story is to add to it consistently. I don’t mean every five minutes, but you could try every couple of hours, or every time you do something new (like start a new task, leave the house etc.)
The more you add to your Story, the more people will watch it. The more those people watch it, the more chance you have of appearing at the top of their Stories feed. Simple!
Polls are a fairly new feature to come to Instagram Stories. They’re great, because not only are they a lot of fun, but you can also use them to your advantage. Ask questions to find out more about your audience, get feedback on something, the list is endless!
No matter what social media platform we’re using, seeing things from behind-the-scenes really does make people feel special.
We want our audience to feel like they’re getting something exclusive when they view our Instagram Story. You can share a special discount code, or just show them something you’re working on. This really works!
Stickers or emojis are really fun elements to add to your snaps. And what’s great is they usually have themed ones too (right now it’s all about autumn!) You can use as many stickers as you want to add an extra element to your Story.
That’s what we’re all here for, right? If you’ve got a new blog post, or you’re selling something new in your shop – whatever it is – you’ve got lots of different options.
If you’ve got the “swipe up” feature, definitely use that. If not, you can direct people to the link in your bio (and use Link.tree for this).
GIVE A SHOUT OUT
One of the best ways to gain more engagement and views is by tagging other people in your Story.
A great way people do this at the moment is by taking screenshots of the Instagram accounts they’re loving and tagging them in their Story. Simple, but it’ll get people tuning in.
SEND PEOPLE TO YOUR PROFILE
Want to get more eyes on something you’re promoting on your feed or your latest photo? Tell people about it! Write some text and then use the drawing tool to direct people where to tap if they want to go to your profile.
OFFER AN EXCLUSIVE DISCOUNT
Are you in search of content ideas for Instagram Stories that will boost your sales? Try offering an exclusive discount on a product or service.
While this will help you earn some extra cash through the additional promotion, it’s great for your audience as well. If your discount is exclusive for your Instagram Stories viewers, they’ll feel appreciated because it’s a simple way to give back to them.
HOW TO TUTORIALS
Educate your customers on various topics ranging from skincare or makeup tutorials
LISTS AND COUNTDOWN
You might be interested in sharing:
- Various ways to use your product
- Surprising stats and facts about your industry
- User-generated content
GIVEAWAYS AND DISCOUNT CODE
To entice followers to watch their Instagram stories, brands sometimes host exclusive giveaways or give out discount coupons in their Instagram stories.
Again, this is great for online retailers who drive sales through social media promotions. You could use a unique discount code specifically for your Instagram stories to track how much sales your Instagram stories generate.